What is the purpose of comparison shopping?

Comparison shopping is the act of comparing prices, features, and quality of products or services from different retailers or brands in order to find the best deal. The main purpose of comparison shopping is to save time and money by identifying the best value for money on a particular item.

By comparing prices, consumers can ensure they are getting the best possible deal on a product and can avoid overpaying. Additionally, comparison shopping allows consumers to take into account other important factors such as customer reviews, return policies, and shipping costs before making a purchase decision.

Overall, comparison shopping empowers consumers to make informed purchasing decisions and helps them to get the most value for their money. It also encourages healthy competition among retailers, as they are constantly striving to offer the best prices and service to attract and retain customers.